Projects
Client: Thai Gate
Country: UAE, Sharjah
Services: Marketing Strategy
Client: Al Janoub Roasters
Country: Qatar, Al Markhiya
Services: Project Management, Stand Booking and Build
up. World Of Coffee Dubai 2024
Client: DBX Live
Country: UAE, Dubai / Services: Project Management. World of Coffee Dubai 2024
Costa Rica
Café de El Salvador
Tadesse - Ethiopia
The Welder Catherine - Russia
White Roastery - Kuwait
Country: UAE
Client: Slaw
Country: UAE
Services: Business Development and Marketing
Memories last more than you think
Client: Here-O Donuts
Country: UAE, Dubai
Services: Branding, Creative Direction, Go to Market Plan
THE FUNNEL: Awareness, Consideration, Engagement, Conversion, and Advocacy.
THE CHANNELS: OOH, Radio, Instagram, Tik Tok, PR, Influencer, and email marketing.
THE IDEA: We launched a call to action for people to guess how many real-size Donuts 🍩 would fit on our huge Billboard on Dubai's main road, the closest answer would get their picture up on our next campaign.
AMPLIFICATION: We partnered with Kris Fade, the heart n' Soul of Virgin's Radio Breakfast Show to help us amplify and engage his listeners on air with our contest.
THE RESULTS: +1000 participants, +2M impressions, +43% Reach, 9.4% Engagement, + Following, and an increase in Brand Recognition.
Client: Here-O Donuts
Country: UAE, Dubai
Services: Product Development through Design Thinking
Social media has made easier than ever to understand customers' needs. The challenge now is to stay current, align product, marketing, and content at this fast-changing pace. ☀️The Summer might feel long in Dubai, we claimed this idea to inspire our new Long Summer O’Clair campaign. If life gives you lemons, eat a lemon merengue O’Clair!! 🍋
Do you think food can reflect its brand’s values?
I had a great workshop session with HERE-O Donuts Head Chef Francisco Zaragoza to transform those values into new and original recipes.
We imagined the Donut of the Future, and came up with the impossible jelly concept!!!
My background is Music, but like music, values can be matched to anything!
Client: IMI
Country: USA
Services: Business Development and Market Research
Client: Datatopia
Country: Belgium, Brussels
Services: Business Development and Market Insights
Datatopia is a predictive AI algorithm that will make inventory more efficient for pharmacies, improving cash flow and increasing revenue.
Client: Prana Chai
Country: Australia
Services: Market Research and Business Development
Client: Roasteria
Country: UAE, Dubai
Services: Marketing Consulting, Business Development
Client: Perla Negra Raisins
Country: MÉXICO, Sonora Services: Project Management Anuga Food Trade Show and Marketing Strategy.
Client: Capital Events
Country: UAE, Abu Dhabi Services: Project Management
Client: Project Origin
Country: Australia
Services: Project Management World of Coffee Dubai 2023
Client: Artist Hub
Country: Saudi Arabia
Services: Project Management ADIFE 2022
Client: Artist Hub
Country: Saudi Arabia
Services: Branding and Marketing Consultation Workshops
Client: DBX Live
Country: UAE
Services: Project Management, Guatemala, Costa Rica and Dominican Republic Stands for World of Coffee Dubai 2023
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